How To Get More Clients With No Money Out Of Pocket
Discover The Exact Steps By Downloading Our Client Acquisition System For Free, Or Book A Invincible Offer Call To Get More Specific Help
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By the end of this article, you’ll understand how to get new clients for “free”.
Many business owners are complaining about advertising costs rising.
And when you can’t afford to advertise, you have no control on how fast your business grows.
But a select number of people who understand what we’re about to share, are able to get all the clients they want and leave their competition in the dust.
Welcome To Client Financed Acquisition
This is a simple concept that can change your business forever.
For every $1,000 you invest in advertising, you want to ensure you get at least $1,000 back plus some new clients.
So you breakeven or better on your acquisition, but make a lot more money from the Customer Lifetime Value.
Let’s talk about how to achieve this in 3 easy steps.
Step #1: Your Invincible Offer
An Invincible Offer has two critical components, you must:
1 - Provide so much value that your potential client is compelled to say “Yes!”
This is all about the perceived value of your offer.
For example, if we say we can add $100,000 to your business for just $10,000 (and you believed us), then you’d be crazy to say no.
And this can be done in all industries when you just get a little creative.
So follow The Godfather's advice, “I’ll make him an offer he can’t refuse.”
2 - Use that value to have a much higher price than your competitors
It’s a lot easier to make your money back from advertising if you can afford to invest $1,000 instead of $10.
So if you have a low ticket offer, you need to pay close attention to the next step.
However, if you get to design your productised service, then you should design a more expensive one.
This gets a higher quality client and allows you to advertise in more places than your competitors, making you appear even more successful due to your omnipresence.
Step #2: Your Proven Sales Process
To increase the amount you make on the first sale (average transaction size), you also need to look at your entire Sales Process.
This means once they buy the first product, you can offer order bumps, upsells, cross-sells, downsells, and more.
Not only do you make more money, but it makes your offer harder to copy unless your competitors go through your entire sales funnel with all the purchase variations.
And also remember to add automated follow up sequences to convert more sales in your first 7, 30, and 90 days.
Step #3: Your Mental Crowbar
To advertise successfully, you need to have a unique hook that pries open your potential client’s mind and makes them receptive to your message.
For example, in weight loss most marketers promise you can “lose 10kgs” or similar… so they all sound the same.
But a very popular workout program had success with ads like “stop doing cardio” and a shredded person saying “do you think I’m eating this salad or this pizza for dinner tonight?”
The good news is, you can test Mental Crowbars very quickly and optimise your results by improving each part of your Client Acquisition System.
Bringing Your Client Acquisition System Together
If you can figure out how to acquire clients for breakeven or better, it’s like letting the handbrake off your business.
Suddenly you’ll be peeling out and have more work than you know what to do with (luckily scaling operations is a lot easier).
Simply download our free Client Acquisition System to learn 83 ways to optimise your sales process, so you never have to waste money on marketing again.
And if you’d like to see how a Growth Partner can double the size of your business, let us have a quick consultation where we help you create a Client Acquisition System for your business.