Transforming Views Into Sales

Rising Ad Costs, Lower Click Through Rates - Where Do You Start?

With rising ad costs and more competition in the vegan market, you don’t want your ad spend to vanish into thin air because of poor results.

Every cent matters.

And the silent killer here isn't just your budget, it's the unexplored potential of running a successful Youtube ad.

Let's uncover how to rein in those costs and run successful ads so your product can reach more people… 

Step #1 - The Setup

Before we dive in, here are 3 steps below to get you started with Youtube ads.

Create a YouTube Channel

Before we dive in, here are 3 steps below to get you started with Youtube ads.

Before running ads, establish a YouTube channel. Log in to your Google account, click on the profile picture, and select "Create a channel."

Add a name, and your YouTube channel is ready. You'll later upload the video you plan to use as an ad to this channel. 

Create a Google Ads Account

• Visit ads.google.com, click "Sign in," and use the same Gmail login as your YouTube channel. Choose "New Google Ads Account" and proceed with the prompts, providing necessary business information. This setup links your YouTube channel and Google Ads account.

Link Your YouTube Channel and Google Ad Account

• Navigate to Tools and Settings, click on Linked accounts, select YouTube channel, and manage the link. Add your channel name or URL associated with the Gmail account used for both platforms.

Types Of Youtube Ads

There are 6 different types of ads that appear on Youtube.

1. TrueView or Skippable Video Ads
2. Non-Skippable Video Ads
3. Bumper Ads
4. Display Ads
5. Overlay Ads
6. Sponsored Cards

We suggest testing TrueView/Skippable ads. While they have lower engagement and watch rate metrics. 78% of people skip them.

But viewers tend to be more engaged and have a higher conversion rate than Non-Skippable video ads. 

Keep your video ad between 15 - 60 seconds.

Step #2 - How To Record Your Video Ads

Natural video filmed on a smartphone in landscape mode generally gets a better response than very professional videos.

The most important thing is to make sure your audio is clear and easy to understand.

See how you go as it’s not worth delaying your video recording… but you can add to your setup as your ads start making money.

1. Call Out Your Audience

You’ve got 15 - 60 seconds.

In the first few seconds, your job is to attract the attention of your audience so they watch your whole video.

Note that since these videos go to a cold audience, we don’t want to attract the attention of everyone... just your ideal customers. Here are some examples:

• “If you…”
• “Do you…”
• E.g. “If you like to nourish your body with plant-based goodness or are on the lookout for cruelty-free supplements for a healthier lifestyle, then this is made for you”

2. Tell Them What They’ll Get

This sentence continues to show your ideal customers that this content is for them while also teasing the content a little bit. This is where you use your Mental Crowbar.

• “In this video, we’re going to…”

3. Call To Action (Optional)

This is often a good time to put a soft call to action so people know what action you want them to take.

• “And if you want to know more, [click this button | visit this website] to get [result] with [bribe].”

4. Valuable Content

This is where you teach your viewers what you promised at the start of the video. 

• “So here’s how to…”

It needs to be:

• Unique and different to what other people are saying
• Valuable (preferably so they can get some kind of result in advance just by watching)
• Simple so it’s easy to understand (I suggest sticking to just 3 points or steps)

5. Call To Action

This is the final call to action and should be stronger since they just watched the entire video.

• “Since you’ve just watched this entire video, it shows you’re serious about [result]. If you want to know more, then the next best step is to [click this button | visit this website] to get [result] with [bribe]. In it you’ll get [list 1-3 benefits]. So just [click this button | visit this website] to go and get it right now. Thanks for watching.”

Step #3 - Test Your Ads