If you have a great product that customers love.
Then it’s not that difficult to scale up that part of your business.
With proven sales, retailers are excited to stock you and investors actually want to fund your growth.
So the only thing stopping you is your marketing.
Whether you need to hit $1 million, $10 million, or $100 million.
You simply can’t do it without more customers.
The truth is, you’re always going to remain stuck and frustrated.
Until you can figure out profitable customer acquisition.
Because marketing has the biggest impact on your success.
It’s also the hardest part to do.
And while there are plenty of people with marketing degrees.
There are very few people who can profitably acquire customers.
Every 5 or 10 years, there is a huge arbitrage opportunity to grow your business.
Proctor & Gamble ($84 billion) was an earlier adopter of radio and tv ads (their sponsorship is why they’re called “soap” operas).
Companies have ridden the marketing wave of DTC ecommerce, SEO, Google and Facebook ads because they got in on the trend early (when it was cheap and easy).
And now you have the same opportunity in social media.
Social media has moved from the “social graph” (Gary Vaynerchuk) where you follow family, friends and influencers…
To the “interest graph” where you're shown content that the platform believes you might like.
That means a new brand can go from its content only having 1,000 views…
To 1,000,000 views if the creative is good enough.
Notice how their regular content averages under 5,000 views.
Despite what people would have you believe, viral content isn’t completely “random”.
If you look across what goes viral on the different social media platforms, there are patterns based on psychology.
We have turned those patterns into formulas that you can use to make your content get more views and engagement.
That means your regular content will perform better, and some posts will dramatically outperform.
Let’s be pessimistic and just say you 10X your current results.
So if you normally get 1,000 views… you’ll get 10,000.
Or if you get 10,000… you’ll get 100,000.
That’s a lot more eyeballs on your business without investing any extra time or money, just by improving the way you make social media content.
There are plenty of social media managers who will “post” content for you.
But I challenge you to find one who has 26 years of marketing, direct response, copywriting, and psychology experience.
Who’s helped generate over $100 million in sales for clients (not including my own business).
I was actually alive when the internet was created and have been helping clients sell products and services on it since 1999.
Unlike the 20 year old kids who are still trying to “make it” (and good for them, I was once in their shoes)...
I’m 44 years old, a multimillionaire and financially free.
And as much as my wife wants me to retire and travel the world.
I run my business because I enjoy helping other businesses grow and teaching people what I know (leaving my legacy).
Most businesses treat “social” media as “promotional” media, operating at the Product Aware stage of the Buyer’s Journey:
Education Based Branding starts at the Problem Aware stage, where social media users have their guard down because they’re just learning new and interesting information.
And then steps through all the stages, positioning your business as a trusted advisor, not a desperate salesperson.
With Social Media 2.0, we can now push out as much content as we like for free, without annoying your followers.
Because they’ll only be shown content that is likely to be of interest to them.
So we use our proven content formulas to get attention for free.
And test what messaging and formats work best for your market.
If you’re currently spending money on ads, then you end up wasting a lot of money on testing.
By taking the proven creative from Phase 1, making some tweaks, and running them as ads…
We're more confident our ads will be profitable, before we even launch anything.
And this allows us to scale up our profitable customer acquisition like never before.
Seemingly small improvements can often be made once, yet create compound results over time.
For example, improving your website conversion rate leads to more sales every single day.
Now we know exactly what language your market responds to from our creative testing and the comments they leave on posts.
We can use market feedback to improve your website, emails, POS, and packaging as well.
It's logically that your business will grow if we can improve your marketing assets across the board.
But I know you’ve been disappointed by marketers before.
And it’s no good giving you a bunch of testimonials that don’t fit the specific context of your business and an “Earnings Disclaimer” that completely lets people off the hook for their promises.
So let’s put it to the test while minimizing the risk…
We’ll script and create 10 short form social media videos with our proven viral formulas from Education Based Branding.
Repurposing your existing social media content or raw footage, so there’s no work for you.
They can then be posted on all your social media platforms.
To get more views, engagement, and goodwill with your audience.
Just a regular video editor that doesn’t understand our viral video formulas, would cost $1,000 to $2,000 to do this.
Even if you went to a super cheap non-native English speaking outsourcer, you’re still looking at about $300 to $500 (and a lot of backwards and forwards with corrections).
Yet we offer you 10 videos for just $99.
It’s our way of showing that this will work for you.
We believe that if you like our first videos…
And you like working with us.
Then you might want us to implement our full Education Based Branding process.
Which has pricing tiers suitable for any small or medium sized business and can scale with your needs.
If you don’t love our videos…
Just let us know and we’ll give you a full refund.
No hoops to jump through or other shenanigans.
It’s just good to know if we’re not a good fit so we can both move on amicably.
Because of the time required to deliver your videos…
We can only offer 10 of these packages per month.
We'll check your website to make sure we're a good fit and confirm the delivery date before you pay.
So click the button to secure your booking now.
“You have been a hugely important support for us over the years and all your hard work is appreciated greatly.
I am personally very grateful for your ever present support and a can-do attitude every time I called on you for help over the years we've been working together.
As you are well aware, situations change quickly but reputation does not. You have definitely earned a highly respected one with us and any time I can be of any help or referral please never hesitate.”
Eram Saaed
“I am extremely happy, and I have found Craig and his team to be 100% responsive, transparent, strategic and frankly just good people.
I will say that they are willing to go 100 miles an hour.... as long as I am willing to do that, so that's just something to keep in mind. So as long as I am doing my part, and keeping things on schedule, they have never ever left me hanging.
I will tell you this, Craig and his team will put you in the best position to get success..... if your product has a real chance of success.”
Afif Ghannoum
“I have been using the services of Craig and his team since 2010 and find them to be a very skilled and professional organization.
No matter who you work with, they assist with marketing, sort out problems experienced and in fact, any concern I have had. My business would not be where it is today without them and the services they offer.
They are professional, swift in sorting out problems and replying to any queries. Not only this, they teach you the skills to do it yourself. Thank you for helping with the growth of my business.”
Leigh Kelly
