Ecommerce Revenue Levers
Uncover Your Biggest Opportunities For Growth, Execute, And Repeat As You Continue To Grow Your Shopify Store Revenue And Profits
How To Uncover The Best Revenue Levers For Your Shopify Store
A Revenue Lever is a tactic that will leverage your current efforts to create more revenue and profits.
There are 93 of them listed below and we are currently building out implementation guides on all of them, starting with what has created the biggest results for us and our partners.
The goal is not to implement all 93, it's to pick the most important one for your store and do it well before moving on to the next one.
If a specific Revenue Lever you require isn't linked to a full implementation guide yet, please let us know so we can consider moving it up the priority list.
Becoming A Strategic Shopify Store Owner
Tactics without strategy are a waste of time, so please start by reading these foundational articles:
- 1The Only 3 Ways To Grow Your Shopify Store
- 2The Most Valuable Skill In Ecommerce No One Talks About
- 3Identifying Opportunities For Ecommerce Growth With Benchmarking
Once you've identified your biggest opportunity for growth, go to that section and select a Revenue Lever to implement.
1. Traffic Generation
Paid Traffic Revenue Levers
Overall Strategy: How To Get Paid Traffic For Free
- 1Facebook Ads
- 2Google Ads
- 3YouTube Ads
- 4LinkedIn Ads
- 5X (Twitter) Ads
- 6TikTok Ads
- 7Influencer Marketing
- 8Affiliate Marketing
- 9Promotional Email Partnerships
- 10Sponsored Content
- 11Newspaper Ads
- 12Magazine Ads
- 13Direct Mail
- 14Radio Advertising
- 15TV Advertising
- 16Promotional Partnerships
- 17Ambassador Partnerships
Organic Traffic Revenue Levers
Overall Strategy: Calculating Your Return On Time Investment
- 1Content Syndication
- 2Search Engine Optimization
- 3Social Media Content
- 4YouTube Content
- 5Produce Your Own Podcast
- 6Guest Podcasting
- 7Customer Referral Program
- 8Public Speaking
- 9Google Maps
2. Store Conversion Rate
Overall Strategy: People hate to be sold, but they love to buy
Website Revenue Levers
Overall Strategy: The Essential Question "Where Do I Go Next?"
- 1Homepage
- 2About Page
- 3Collections Pages
- 4Essential Information Pages
- 5Contact Page
Product Page Revenue Levers
Overall Strategy: How To Replicate A Great Physical Store Experience
- 1Product Name
- 2Attention Grabbing Headline
- 3Identify The Problem Or Desire
- 4Aggravate The Problem / Build The Desire
- 5Present The Solution
- 6Establish Credibility
- 7Features & Benefits
- 8Proof
- 9Price Justification
- 10Guarantee
- 11Urgency Or Scarcity
- 12Call To Action
Average Transaction Size Revenue Levers
Overall Strategy: The Math Behind Selling More Per Sale
- 1Pricing
- 2Order Bump
- 3Upsell
- 4Cross Sell
- 5Downsell
- 6Similar Products
- 7Customers Also Bought
- 8Bundle Products
- 9Delivery
Presentation Revenue Levers
Overall Strategy: Don't Overlook Other Proven Selling Methods
- 1Online Sales Letter
- 2Direct Mail
- 3Video Sales Letter
- 4Live Webinar
- 5Automated Webinar
- 6Virtual Meeting - Zoom, Skype, Phone
- 7In Person Meeting
3. Email Marketing
Overall Strategy: Why 30% Of Your Revenue Should Come From Email
Automated Email Revenue Levers
Overall Strategy: Increase Sales & Make Money While You Sleep
- 1Indoctrination Sequence
- 2Pre-Purchase Sequence
- 3Post-Purchase Sequence
- 4Abandoned Cart Sequence
- 5Ascension Sequence
- 6Reorder Sequence
- 7Subscription Sequence
- 8Win Back Sequence
Manual Email Revenue Levers
Overall Strategy: How To Ensure Your Email List Is Happy To Hear From You
- 1Engagement Campaign
- 2Segmentation Campaign
- 3Content Campaign
- 4Another Angle Campaign
- 5Buying Trigger Campaign
- 6Countdown Campaign
Email Promotion Revenue Levers
Overall Strategy: The Power Of "Because" In Email Promotions
- 1Holiday Promotions
- 2Special Event Promotions
- 3Topical News Promotions
- 4Content Promotions
- 5Sales Promotions
- 6Discount Promotions
- 7Exclusive Customer Special Offers
- 8Limited Time Promotions
- 9Limited Number Promotions
- 10Volume Discounts
- 11Frequency Discounts
Personal Touch Revenue Levers
Overall Strategy: How To Deploy An Omnichannel Experience To Maximize Sales
- 1Personalized Letters
- 2Phone Calls
- 3Text Messages
- 4Social Media Messages
- 5Gifts
- 6Helpful Advice
- 7“I saw this and thought of you” Notes
- 8Instore Private Events
- 9Customer Loyalty Program
How To Choose What To Focus On
There are 93 Revenue Levers for your Shopify store listed above...
And we can help you uncover the top 3 opportunities for your specific situation during a free Discovery Call.
This will help you increase revenue and profits without wasting time, money, and effort by focusing on the wrong things.
We offer this free service because we partner with Shopify stores that have the ability to scale, by having our team of experts do the work for you.
How To Qualify For A Free Discovery Call
Please understand that we’re not offering a sales pitch in disguise.
We promise not to pressure you or pester you in any way at all.
In fact, if you feel like we’ve wasted even one second of your time, just let us know and we’ll immediately send you $1,000.
But to qualify, your Shopify store must already be generating over $20,000 in revenue per month (and we can only partner with a few Shopify stores per year).
Here's What To Do Next
If you qualify, you can request your free 30 minute call by clicking the button below and entering your contact details.
Then we’ll do some research on your Shopify store and confirm a time for your Discovery Call.