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What A Fun Month It's Been 🤣

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Video Diary (Or Short Blog Post Below)
The End Of 2024 Has Slapped Me In The Face 🙂

19 Nov:
I had a surprise meeting to find out my biggest client was restructuring and 4 out of 11 roles were proposed to be disestablished. 

This included my own as Marketing Manager and one of my direct reports (another having just started maternity leave), leaving one Marketing Executive in the business.

23 Nov:
The CEO of another client decided to turn off all their Google and Meta ad spend, leaving a lot of uncertainty on how we’d hit our growth targets.

4 Dec:
Made redundant, despite a 5 month plan to increase revenue $120k and decrease ad spend $140k. It involved increasing conversion rate 0.25% on one of their Shopify stores and was not very ambitious at all (in my opinion).

8 Dec:
Broke my arm during a senior kung fu grading where I had to step in to break the double boards for my two 2nd dan black belt candidates. The boards were broken, but so was my left arm (so I’m typing this one handed).

12 Dec:
Had arm surgery to get a metal plate inserted. The hospital experience was really amazing though because of the attitude of every nurse and doctor I interacted with.

16 Dec:
Another client has hired a new Digital Marketing Assistant Manager who told us we were doing everything wrong with Meta ads and wanted to go back to using strategies that became outdated 3 years ago.

We suggested giving her a budget to prove her ideas correct before changing what was working, but were let go instead.

18 Dec:
Sale finalized on another client business that I had helped build the online portion from zero in 2010.

It was sad to hand it over after so many years, but it’s going to a good home to keep the legacy of the founder alive.

19 Dec:
Last day of my redundancy with some sad goodbyes after 3.5 years working in their office.

20 Dec:
I sit here typing this with $0 in revenue from active clients (although I do have redundancy payments until the 4th of March).

So I thought this would be a good time to start documenting the journey.

Welcome To The Hard Part

Most business success stories skip the hard work portion, the daily grind and doubts that come along with building a business.

But please note that I did start this business in 2007 while I was living in Madrid and I bring over 25 years of experience building businesses with me.

Plus, I already have a full time employee who’s been with me a few years.

I also have access to millions of dollars of capital from our personal investments in property and shares, although my wife would say “access” is the wrong word!

And so there’s $10k sitting in our personal emergency fund that we’ve agreed the business can tap into (I have a very patient and supportive wife).

So while the revenue is $0, the experience and resources are definitely not.

But building a business is always hard, and we’re going to screw up a whole bunch up along the way.

You’re welcome to join us for the fun.

Or you might be reading this in a decade after we've made it 🤯